You must implement fresh link development tactics to keep your site at the top of search results. If you’re starting, you’ll find 6 link-building methods that you might not have previously considered. In addition, innovative approaches to established link-building methods, such as guest posting (for intermediate and advanced SEOs).
1. Compile Market Research Data
Edit rather than compose. All you have to do is look up the data you need on the internet, jot down some notes, and post them. Those in the publishing industry are always looking for reputable sources to cite. They care about doing their readers a favor by providing accurate and timely information.
When they need to cite something, they conduct a Google search and pull the relevant results. Then they’ll include a reference to it in their writing.
Where to Start?
You need to figure out what people are looking for first. What points do they frequently wish to convey in their blog posts? You go into investigating the matter at hand.
Taking a backwards look at the most influential works in your field is a great method to find new statistics-related research questions to investigate. Healthline, for instance, is widely recognised as the go-to resource for all things related to medicine and healthcare online. To examine what kind of data they put out there, I would input their domain name into Ahrefs and then look at the “Best by links’ growth” section. If you search “statistics,” you’ll find lots of statistics-related material.
What would they find, If they looked for it?
There are several postings containing statistical information. You’ll find both the demand to fulfill a searcher’s goal and the potential for inbound links from writers who find your work useful. Think about some of the inquiries that could come up from those interested in learning more about your field or considering a career change in it.
Your statistics page has to be promoted just like any other content. Find the right individuals to help spread the word about your linkable item. Bloggers and other publications always look for credible sources to cite in their writing.
Finding the bloggers’ email addresses is the first step in a blogger outreach campaign. Make contact and send them your material. You’ll observe an increase in rank when your analytics system begins to track the impact of newly added connections. If you boost your content’s exposure, you’ll see more links.
2. Make References to Other Sources
To obtain high-quality backlinks without constant manual outreach attempts, an older tactic is to attract them. To promote your work, you don’t have to do anything; other writers will do it for you if they think your audience would benefit from reading it.
Publishing in a citable manner is an effective way to generate links. It’s unlikely that publications would link to you if you don’t have any content. Which page would they be connecting to, after all?
To be cited, material forms should be shorter than the prevalent skyscraper method. This content approach aims to focus on short pieces that may score highly for broad topics. Long-form content is only sometimes the best solution for answering certain search inquiries. In its place, you’ll discover a collection of short bits of material designed to provide answers to specific queries.
3. Collaborations on Content
Building links relies heavily on establishing and nurturing relationships. If the person you’re reaching out to knows who you are, getting a backlink from them will be considerably simpler. Your job becomes much easier if people discover and appreciate your content or brand. This is how content collaborations function. You can utilize your web property as bargaining chips to attract the interest of prospective linkers.
A content partnership is a link exchange that entails the mutually beneficial promotion of both parties’ content. In a link exchange, one website provides a link to an article on another website that is also relevant and vice versa. In a content relationship, you would link to your prospective linker from several different websites. Content collaboration involves massive-scale link trading. To attract a link partner, you might use your content sites to direct traffic to them instead of your main domain.
4. Intentional Guest Blogging
Even in 2023, the link-building method of guest blogging will prove useful. Posting on guest blogs is a great way to acquire targeted visitors to your site. Additionally, pages that are linked to guest pieces benefit from contextual connections. The outcomes of some guest blogging initiatives could be better, but the results of a select few guest blogging programmes are sustainable. These guest blogging efforts are effective because of two main factors:
Guest posting is effective only if it reaches the people you want it to. Individuals listen to what you have to say because they are interested in hearing it. Target group composed of people who are likely to visit your brand’s website for the first time. Second, if your email pitch to these folks indicates that you care about them as readers, they are more likely to respond.
One of the best ways to discover openings for guest blogging is to conduct audience research. The first step is to identify and research your target demographics instead of blindly using search modifiers like “write for us” or “guest post”, plus relevant industry keywords.
5. Repairing Weak Connections
When a webmaster reports a broken link on their site, broken link building (abbreviated BLB) suggests a new link to be placed in its place. This is the most efficient method, as it provides additional value by updating the website with fresh, more helpful materials (including your content).
Ahrefs’ Content Explorer can let you do this on a large scale. To narrow your search, use the “Title” filter and specific terms like “resources” or “links” in conjunction with your topic. The tool will automatically direct you to useful online references in this updated version. Get in touch with them and let them know the link they’re using is broken so that they may replace it with the correct one.
Infographics are a great visual tool that may boost traffic, inbound links, and search engine rankings for a site’s target keywords. Effective link-building may still be achieved through the use of infographics.
Avoid infographic submissions and “farm” sites because they won’t help your material gain momentum. Find genuine niche blogs to feature your infographics on. The more your attention to detail throughout implementation, the greater your link-building success.
Infographics may be a useful tool when used as a supplement to your main instructive content piece. Instead of a single, lengthy infographic, this strengthens the whole piece.